NAPLES, FL (November 2014) -- The Naples Beach Hotel & Golf Club has received the Florida Green Lodging Program’s coveted “Three Palm Rating” in recognition of its many environmental initiatives and its commitment to conserve and protect Florida’s natural resources. A voluntary initiative of the Florida Department of Environmental Protection (DEP), the Florida Green Lodging Program requires participating hotels and resorts to submit environmental performance data (water, waste, energy) annually, and to implement at least two new environmental practices from any of the five areas of sustainable operations. The latter consists of waste reduction, reuse, and recycling; water conservation; energy efficiency; indoor air quality; and communication and education (customers, employees, and public). The Naples Beach Hotel & Golf Club has long been a member of the Florida Green Lodging Program, which requires hotels and resorts to submit renewal applications to maintain the designation, which is valid for three years. A certificate recognizing the designation will be presented to Jason Parsons, general manager of the AAA Four-Diamond beachfront resort.

Among The Naples Beach Hotel & Golf Club’s many initiatives are: a comprehensive recycling program (both in-room and throughout the resort); high energy-efficient lighting; the use of “Green Sealed” cleaning products and detergents; the use of organically-based fertilizers, nutrients, and pesticides on the golf course; a saline purification process for the pool complex; a computerized energy management system for air-conditioning in all public areas; low-flow fixtures and auto-flush systems throughout the resort; and a towel and linen re-use programs in guest rooms.

“We are very proud of our many environmental initiatives, and very pleased the resort is recognized with this fine distinction,” said Parsons.

Featuring an enviable Gulf-front setting near Naples’ renowned shopping districts of fashionable 5th Avenue South and historic 3rd Street South, the 319-room resort is Southwest Florida’s only resort directly on the beach with an on-site championship golf course, a world-class spa, and an award-winning tennis center.

Continually enhancing its offerings, The Naples Beach Hotel & Golf Club completed the remodeling of its Gulf-front restaurant HB’s on the Gulf, the city of Naples’ only beachfront restaurant, in November 2013. An earlier phase of renovations concluded in January 2013, which included the opening of a new Gulf-view ballroom named The Everglades Room, the complete renovation of the remaining guest rooms in the resort’s Florida Wing, and the complete renovation of the resort’s Gulf-side meeting rooms and pre-function space. This $5 million phase of improvements followed $40 million spent by the resort over the previous five years. That multi-phase project included the renovation and remodeling of the other guest rooms and suites, the renovation and expansion of The Sunset Beach Bar & Grill, and the addition (in 2010) of a beautiful new beachfront pool complex (with two new pools).

Rich in hospitality and tradition, The Naples Beach Hotel & Golf Club has resided on the Southwest coast in Naples, Florida since 1946. Owned and operated by the Watkins family for three generations, the 125-acre resort provides to its guests access to seven miles of white-sand beach, multiple dining options (including The Seminole Store that serves deli sandwiches, ice cream, and wonderful desserts), multiple bars (including the popular The Sunset Beach Bar & Grill), 34,000 square feet of meeting and event space, retail shops, a complimentary kids club, beach rentals, and many beautiful outdoor venues.

The Naples Beach Hotel & Golf Club is located at 851 Gulf Shore Blvd. North in Naples. For additional information, call (800) 866-1946 or (239) 261-2222, and visit .

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