We Have A Unique History Among Beach Resorts in Florida.

Our hotel is built on a rich tradition of hospitality that began in 1946 – a family tradition that guarantees you our personal attention whenever you visit.

Our beachfront resort was originally constructed in the 1880s and was aptly named The Naples Hotel. It was built two blocks east of the Naples fishing pier in historic Olde Naples and 1.5 miles south of what would eventually become the current beachfront location for The Naples Beach Hotel & Golf Club.

In the late 1920s, Allen Joslin, married to the heir of the Jergens hand lotion fortune, built the first 18-hole golf course in the Naples area. He also obtained the adjacent beachfront property where he built The Naples Beach Club – the first building at the site of what would later become The Naples Beach Hotel & Golf Club. Prior to the construction of the golf course, the only available golf in Naples was a 9-hole city site with sand greens that doubled as the airport. Golfers had to use 3rd Street and 5th Avenue as fairways.

In late 1946, Henry Broadwell Watkins Sr., a 56-year old retired toy manufacturer from Ohio, bought the original Florida beachfront hotel and embarked on a second career. A few years later he acquired The Beach Club and the golf course from the Joslin Family. Mr. Watkins Sr. then proceeded to create a new beach resort between the golf course and the Gulf – the site of the current beachfront resort.

The old hotel, east of the Pier, remained in service for several years and even served as a dormitory for the resort staff until it was demolished during the 1970s. Over the years, Henry Broadwell Watkins Sr. continued to add buildings to the hotel as demand grew for beach resorts in Florida.

Before his passing at age 91, Watkins Sr. placed the company in the able hands of his son, Henry B. Watkins, Jr., who continued renovations during the 1980s, turning it into the premier beachfront resort in Naples, FL.

Grandsons Michael Watkins and Henry Watkins III have built upon this family passion, committing more than $50 million to bring their historic past into the new millennium. They have constructed a spectacular Clubhouse and Spa and a new beachfront Pool Complex, while renovating the beachfront resort’s guest rooms and suites, common areas and award-winning golf course. And today, The Naples Beach Hotel & Golf Club, a true tropical paradise, continues the Watkins family tradition of hospitality.