Our Florida Beachfront Resort Supports The Naples Community.

Long before 'community', 'environmental footprint', 'local resources' and the like were buzz words in our industry and becoming a social phenomenon, the ownership of The Naples Beach Hotel & Golf Club embodied these characteristics in their everyday life as well as their business. The Watkins are not only business owners within a community, they are threads in the fabric that make up a community. Civic contributions range from local philanthropic endeavors to active participation in community development to an array of positions held within professional associations. Their desire to help others, take an active role in the development and support of local and regional resources, are all attributes that have spanned generations.

Whether local or regional, the hotel supports home grown resources for a variety of goods and services however our commitment stretches a bit further. Our guests experience two of our great community artists every day throughout our accommodations and the property. Clyde Butcher, noted black and white photographer, has explored his relationship with the environment for more than 40 years, capturing untouched areas of landscape. Be sure to visit his Big Cypress Gallery during your visit. Jim Rice describes himself as a functional potter offering pots, plates, cups, saucers, etc. His work is seen throughout the hotel in signs, room numbers and wall art in the guest rooms. Be sure to take a piece of Naples home with you since Jim’s work can be purchased at our very own beach store or visit The Clay Place.

Organizations such as the YMCA of Collier County, United Way of Collier County, Forum Club of Southwest Florida, Fun Time Child Development Center and Cancer Alliance of Naples are just some of the groups that the Watkins family has touched over the years through contributions, donations, volunteerism and serving in various positions on committees and board of directors.

In addition The Naples Beach Hotel & Golf Club is a partner in the L.I.F.E. Program (Learning Independent Functional Employment) through Barron Collier High School which provides students with disabilities an authentic employment internship that will give them a greater chance at independent life later. Students are immersed in real job situations and settings, under supervision of an ESE teacher, coach and/or workplace mentor. Their experience may extend to such areas as housekeeping, grounds/maintenance, recreation (golf/tennis/spa), foodservice or culinary. When visiting you are likely to see our interns, and even some of those who went on to become permanent full time employees.

Professionally speaking, the commitment to helping others extends into every facet of the business community as well.

Dating back to 1956, Henry Broadwell Watkins Sr earned the coveted "Outstanding Citizen" award, followed by his son in 1962, followed by current President & Owner, Michael Watkins in 1997 and Michael's wife, Ellin Goetz, in 2004. In 2006, a first in the history of the coveted "Humanitarian of the Year" award, both Michael and Ellin were honored for their outstanding contributions of public service and benevolence through civic endeavors.

The list of professional service to our industry is just as extensive…

American Hotel/Motel Association

Resort Executive Committee

Collier 2000

Past Chairperson

Collier County Restaurant Association

Past Board Member

Collier County Hotel/Motel Association

Past President

Collier County Tourist Council

Past Chairman

Economic Development Council

Past Board of Directors

Florida Hotel/Motel Association

Past Board of Directors

Florida Restaurant Association

Past Board of Directors

Junior Achievement Hall of Fame

Committee Chairperson

Naples Area Accommodations Association

Board of Directors

Naples Chamber of Commerce

Past Director

Naples Visitor’s Bureau

Board of Directors


Family, tradition and service are all attributes that go far beyond traditional definitions.